26 January 2019

Overall handset market in Q4 Reliance Jio leads Xiaomi Holding smartphone lead: Counterpoint

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26 January 2019
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The report on the Indian mobile market is published for the full year as well as Q4 2018 in Counterpoint Research. According to its findings, Xiaomi has once again been the market leader in the country's smartphone market, but it was Reliance Jio (with its Jio Phone and Jio Phone2). Mobile sending in the country grew 11% annually, whereas Smartphone sendings increased 10% annually. The report adds that India was the fastest-growing smartphone market in 2018, growing by 10% annually.

The Counterpoint report indicated that India's mobile shipments for the first time ever crossed 330 million units in 2018, but only 44 percent of the total volume of smartphones. Feature phones, driven by the Jio Phone, also grew faster than smartphones during the year.

As we mentioned, Reliance Jio became the market leader in all types of handsets in 2018 with a market share of 21%.

" India is still the world's largest phone volume market. In India and the Middle East, nearly 3/4th of the world's phone sales are being conducted in 2018, "said Tarun Pathak, Associate Director, Counterpoint.

" With their compelling value proposition over normal 2 G feature phones, Reliance Jio captured 38% of the feature phone segment in just over a year, "he says. Pathak added: "In addition, Jio 's' Monsoon Hungama ' offer to upgrade 2 G phone users has helped to boost sales in the second half of 2018."

Back to smartphones, Counterpoint points out that Xiaomi had a 2 8% share of the market during the full year, whereas Samsung had a 24% share, Vivo had a 10% share, Oppo had 8%, Micromax had a 5% share with another 25%. As for the fourth quarter of 2018, Xiaomi once more led the pack of 27% of smartphone shipment, with Samsung second to 22% of shares, Vivo third to 9%, Realme fourth to an eight%, Oppo fifth to a 7% share, and all other manufacturers to 27% of the market.

Anshika Jain, Research Analyst at Counterpoint Research, commented on the competition landscape: "The competitive landscape has changed markedly over the last year. We saw key players gaining share, as smaller brands came out of the market with increased competition. That doesn't mean, though, that new players have no room. In Q2, 2018, Realme entered the top five brands, reaching over 4 million users faster than any of the other brands in the fourth quarter of 2018. We hope brands will consolidate their positions through multi-channel and aggressive product strategies to target customers in other cities than Tier 2 and Tier 3."

In terms of functional telephone shipments, Counterpoint notes Jio 's market share was 38%, while the 12% share in Samsung is 8%, Nokia (HMD Global), 7%, while Lava 's share, with 28% of telephone shipments throughout the year, was 30%. The remaining 7% of telephone shipments were 28%. In Q4 2018, Counterpoint notes that the share of Jio was 38%, that of Samsung was 14%, that of Lava had 9%, that of Itel 8% and that of Nokia (HMD Global), that of Nokia, that of 6%.

Other interesting remarks made in the Counterpoint Research Market Monitor 2018 report include revenue comments-according to the Market Research company, total market revenues increased 19 per cent during the year, and the revenue leadership was Samsung, Xiaomi, Vivo, Oppo and Apple. The report also points out that Samsung grew quicker than the smartphone market, despite the loss of the number-one spot. Xiaomi has been the largest sales company ever to have ever been able to track down in India over the course of the year–something that could be ascribed to its "strong products portfolio and aggressive strategy on the channel."

Counterpoint also said that in 2018, the Chinese brands have recorded their highest annual performance ever, with a record 60 percent compared with 54 percent in 2017 in the smartphone market. The most rapidly growing brand in 2018, which grew by 221 percent, was said to be Tecno 's off-line expansion. The following rapidly growing smartphone marks were Honor (183%), Infinix (143%), Nokia (138%) and Asus (76%). OnePlus was the fastest growing, 58 percent year-on-year premium smartphone brand.

Smartphone shares online also reached a 36 percent record, according to the report. The Counterpoint finally notes the Rs. Twenty thousand to Rs. 30 000 was Vivo, Oppo and Samsung's fastest-growing segment with a 53% growth rate. The Rs are compared. To Rs ten thousand. The most rapidly growing segment was 15,000 with a growth rate of 52%.

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